I thought this startups floating sunglasses were a gimmick to attract customers, but theyre ac

July 2024 · 4 minute read
2017-06-16T20:19:00Z

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Rheos

I'm pretty rough with my sunglasses, so I haven't bought a nice pair in a while. My ideal price point for them is less than $100. Recently, I came across Rheos Gear, an Atlanta startup that makes floating sunglasses.

They sent me a pair to try, and they have quickly become my go-to weekend pair. I thought floating sunglasses were a bit of a gimmick, but for $50 for a pair on Amazon, the price is right and they have two styles that I think look pretty good — the Palmettos and the Sapelos. The other ones lean a little more "bro" than I'd like, but that's just my taste.

These glasses are incredibly light, which is great because they really don't move if they're hooked into your shirt or on your head. I'm always worried that a nicer, heavier pair will (and does) slide out of my shirt or off my head and get scratched when it hits the ground. Rheos glasses haven't done that to me. And they have polarized lenses, which are a must for sunglasses since they're a lot better for your eyes than non-polarized ones. If you've never owned a pair of polarized sunglasses, it's time to see into the light, literally.

I don't necessarily think these are the only sunglasses anyone should own, but as someone who prefers to wear sunglasses all the time, I can charge into the water without too much concern about these. The most annoying part of sunglasses is having to take them on and off when you want to go into the ocean or a pool, or hem and haw about whether or not to bring them in the first place. I like to wear sunglasses everywhere, because I think it's important to protect your eyes from the sun.

Not only can your eyes actually get sunburned, but it's generally a good idea to watch how much you expose your eyes to direct sunlight over time. Having a pair of sunglasses you know you won't lose if they go in the water goes a long way toward making it easy to protect your eyes at all times, which is a nice peace of mind thing. The price point also means that if I break them or lose them, I won't be out a lot of money. Rheos Gear's shades make it easier to protect your eyes from the sun while fully enjoying summer.

You can buy pairs of Rheos Gear's Palmetto and Sapelo sunglasses for $50 each on Amazon.

You can also check out the full range of Rheos Gear glasses here.

spanBreton Fischetti is the VP of Commerce at Insider Inc., the parent company of Business Insider and Insider. Breton has been with Insider Inc. for over seven years and held a variety of roles, including helping to create and launch Insider Picks. He occasionally writes about travel, men's style (especially jeans and sweatpants), grooming, and pop music. In 2016 he was named a Rising Star in Media by FIPP. /span spanSay hello at bfischetti@businessinsider.com/span Breton Fischetti is the VP of Commerce at Insider Inc., the parent company of Business Insider and Insider. Breton has been with Insider Inc. for over seven years and held a variety of roles, including helping to create and launch Insider Picks. He occasionally writes about travel, men's style (especially jeans and sweatpants), grooming, and pop music. In 2016 he was named a Rising Star in Media by FIPP.  Say hello at bfischetti@businessinsider.com Read more Read less

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